Lorel Hammerstad is a creative soul with a soft spot for the underdog. Educated in General Arts and Public Relations, she also has experience working in sales and management and over a decade working for small businesses as an executive assistant and communications specialist (resume). This background translates into a keen insight into the unique operational and promotional needs of independent professionals and small business owners.

Other interests that Lorel draws her creative inspiration from include triathlon training, her passion for music, fine wine, dining and entertaining, reading, traveling, movies, quirky science, animal rights and her love of all the dogs that she's encountered in her life.