Lorel Hammerstad is a creative soul with a soft spot for the underdog. Educated in General Arts and Public Relations, she also has a decade of experience working in sales and management and over 15 years working for small businesses as an executive assistant and communications specialist (resume). This background translates into a keen insight into the unique operational and promotional needs of independent professionals and small business owners.

Lorel's personal interests and pursuits have also enhanced her skills and ability understand the needs of specific clients. These include: triathlon and marathon running, a passion for music, knowledge of wine, dining and entertaining, reading, traveling, internet research and animal rescue/shelter organizations.